Our Story
A modern house of old myths.
Counter Side began with a simple conviction: the stories that shaped the ancient world still have the power to shape how we live today. We study the old myths not as relics, but as living instruments — maps of courage, craft, and consequence.
From our quiet, light-filled studio, we build experiences with the patience of a sculptor and the precision of a scholar. Nothing hurried. Nothing hollow.
What We Hold
Three principles, carved in stone.
Arete
Excellence as a daily practice. Every detail is weighed, refined, and weighed again before it leaves our hands.
Metis
Cunning intelligence — the wisdom of Odysseus. We solve the real problem, not merely the visible one.
Kairos
The opportune moment. We know when to speak loudly and when silence carries more weight.
The People
Scholars of the old ways, makers of the new.
Elena Marinos
Founder & Creative Director
Theo Callas
Head of Strategy
Iris Demetriou
Design Lead